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Not Your Average Winefestival27. und 28. November in Utrecht · Tickets ab 15 €Zum Weinfestival →

Not Your Average Winefestival27. und 28. November · Kanaal30 Utrecht · Tickets ab 15 € →

    Winery Collaboration

    ONWINE FOR WINEMAKERS • SELL DIRECTLY TO YOUR CUSTOMERS • NO MIDDLEMEN
    PARTNER WITH ONWINE

    Dear winemaker, great to see you’re interested in ONWINE!

    You probably have some questions about who we are, what we stand for and what we do exactly. That’s why we’ve put everything together in our brochure: all the information you need to decide whether a collaboration with ONWINE is right for you.

    Interested? Book a meeting with us below. We look forward to getting to know you!

    ONWINE winemaker partner
    240+
    WINEMAKERS
    5,000+
    CUSTOMERS
    9.3/10
    CUSTOMER RATING
    3
    MARKETS: NL • BE • DE
    Casper Hendriks and Gijs van Opstal, founders of ONWINE
    Casper Hendriks & Gijs van Opstal, founders of ONWINE
    OUR STORY

    It started with a bottle we couldn’t get

    In 2020, founders Casper and Gijs travelled through Piedmont, in north-west Italy. There they tasted a wine they fell in love with. Back home, that bottle was nowhere to be found: the winemaker was too small for Dutch importers, and the bureaucracy between farmer and glass was impenetrable.

    Then came COVID. Restaurants closed, trade fairs were cancelled, and it was precisely the small, independent winemakers who lost their sales channels. Fantastic wine stayed in the cellars, while wine lovers in the Netherlands couldn’t get to it. That mix of love and frustration gave birth to ONWINE.

    Live since February 2021 • now 240+ winemakers
    WHY ONWINE

    Why should you become a partner?

    ONWINE is the leading online marketplace for wine in the Netherlands and Belgium, connecting wine lovers directly with authentic winemakers from across Europe.

    We work with more than 240 independent producers from Italy, Germany, France, Austria and the Netherlands who share our passion for quality, transparency and craftsmanship.

    As an international platform, ONWINE makes your wines visible and accessible to a growing audience of wine lovers in the Netherlands, Belgium and Germany. We believe in a fair and transparent wine world where the maker takes centre stage.

    Our team helps every winemaker set up their own online wine shop on ONWINE, with full control over assortment, pricing and stock. With our technology, logistics support and international marketing reach, you sell directly to consumers – without complex distribution chains or high commissions.

    More than 240 winemakers already trust ONWINE to share their stories and deliver their wines straight from the vineyard to the glass. Together, we’re building a sustainable future for real, honest winemaking.

    Join ONWINE and grow with us!
    OLD VS. NEW

    Why the wine world needs to change

    THE OLD WINE WORLD
    ✗  High prices, low margins
    Most of what the customer pays goes to the importer. The winemaker is forced to accept a margin that’s too low, while the middleman earns well.
    WITH ONWINE
    ✓  Fair prices, more margin
    At ONWINE, you set your own prices and keep considerably more. And customers don’t pay a cent too much for exceptional wine.
    THE OLD WINE WORLD
    ✗  Limited choice
    Middlemen mostly import wines they earn a lot on. Often mass production – not that wonderful bottle people discovered on holiday.
    WITH ONWINE
    ✓  A truly open market
    An open marketplace for every winemaker, large or small. No growth restrictions – just transparency and a direct bond between maker and drinker.
    THE OLD WINE WORLD
    ✗  A poor outlook
    The winemaker depends entirely on the importer. Too risky, and too little return to grow from.
    WITH ONWINE
    ✓  Your winery as a strong brand
    You build your own business, stay independent and keep control of your future. Customers connect directly with the person behind the bottle.
    YOUR BENEFITS

    What do we offer?

    ✓
    Your own webshop page
    We set up your page on ONWINE with images and texts – and, if needed, we photograph your bottles.
    ✓
    Taxes, excise & transport
    We handle all taxes, excise duties and transport, so your wines arrive legally and safely.
    ✓
    Wide online reach
    Your wines are found through Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).
    ✓
    Sales from your winery
    We help you sell directly from your cantina or winery – for example to visitors after a tasting.
    ✓
    Targeted marketing
    Target audience campaigns and newsletters that put your wines in front of the right customers.
    ✓
    Clear monthly payout
    A monthly credit note listing every product sold, with fixed shipping rates. No surprises.
    ✓
    Webshop on your own site
    If you like, we integrate a custom webshop into your winery’s website using our store widgets.
    ✓
    Physical events
    Festivals, tastings and our shops in Amsterdam and Utrecht. Your wines aren’t only online – they’re really there.
    STEP BY STEP

    How it works

    1
    You send your wine list
    Photos, prices, information – everything you want to show.
    2
    We put you online
    Professional descriptions and your own brand page, ready to sell.
    3
    Customers order
    You receive the shipping documents, pack the order – we handle the rest.
    4
    Monthly payout
    Paid clearly at the end of every month, without surprises.
    THE PEOPLE BEHIND ONWINE

    Your team at ONWINE

     
    Gido Plomp
    ACQUISITION MANAGER
    Your first point of contact. Gido helps you get started and makes sure your page represents you well.
     
    Hans Heiligers
    OFFWINE MANAGER
    Organises tastings, festivals and in-person meetings between you and our customers.
     
     
    Casper & Gijs
    CO-FOUNDERS
    Founded ONWINE in 2021 and still run it every day. Casper keeps the administration in order, Gijs takes care of marketing.
    OUR PARTNERS SPEAK

    This is what 240+ winemakers are already doing

     
    Matteo Poggio
    PIEDMONT, ITALY
    Matteo sold around 1,200 bottles through the platform in 2025.
    “ONWINE is the perfect addition to my sales channels. I’ve been part of this platform since day one and wouldn’t want to be without it!”
    — MATTEO POGGIO
     
    Weingut Hans Beth
    MOSEL, GERMANY
    Active on ONWINE since early 2026, they have already broken every German order record and are well on their way to a fantastic year.
    “I never thought I’d sell so many bottles in my first year!”
    — BETTINA STEIN
     
    Domaine Maslauris
    LUBERON, FRANCE
    One of the first French winemakers on the platform. We asked them about their experience with ONWINE so far.
    “ONWINE is crucial for our sales. After a tasting, tourists can order our wines straight to their home – without middlemen. That benefits us both.”
    — DOMAINE MASLAURIS
    READY FOR THE NEXT STEP?

    Let’s talk about your wines

    Everyone is welcome. Book a short meeting with Gido and we’ll see together whether ONWINE is a good fit for you.

    Or contact Gido directly: +31 (0)30 20 72 216 • [email protected]

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